Kip Moore performs on stage during Keith Urban's Fifth Annual 'We're All 4 The Hall' Benefit Concert at the Bridgestone Arena on May 6, 2014 in Nashville, Tennessee.
Other than the fact that the video, which was directed by Peter Zavadil, is a great visual of the song, why the huge push? Maybe it's because Kip will be headlining on CMT on Tour 2014: Up in Smoke.
Regardless of the reasoning behind what CMT is doing, the video certainly speaks for itself. A "personal reflection" of Kip's youth, the song is about growing up in a Baptist household in the small town south. The video combines all of the right elements that will have viewers flashing back to their own childhoods (if they too grew up in an area like Kip) or taking a peak at how "the other half" lived (if they didn't). Small church? Check. "Amazing Grace" being sung by a congregation with no "devil's instruments" backing it up? Check. Stern looking, fire-breathing preacher who pounds the pulpit to make his points about all of the things Jesus says you have to do or give up? Check. Then there is the dirt road/Heaven part of the song ... Pretty blonde, pickup truck and a couple bottles of beer? Check, check and check again.
Kip Moore nailed the song and he and Zavadil nailed the video. Welcome to a day in the life!
Watch the video on CMT here.
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