The Weekend weathers through the storm in the music video for "Call Out My Name," a track from his new album My Dear Melancholy.
The 4-minute video is directed by Grant Singer, the same man behind "The Hills," "Starboy," and "Can't Feel My Face." He also previously worked with Lorde in "Green Light" and Taylor Swift in "I Don't Want To Live Forever."
Starboy Goes Dark
In "Call Out My Name," rumored to be The Weeknd's diss track for famous ex Selena Gomez, Singer frames the chart-topping pop star as a figure of the night who walks the streets of a seemingly deserted town.
The director also brings The Weeknd to a sort of oasis in the middle of the desert, which was ravaged by fire. The video ends with a shot of the concrete landscape in the morning after where a figure of a masked woman stands on a balcony.
The music video certainly has the same tones of My Dear Melancholy, although, it doesn't reference explicitly whether or not it pertains to Gomez and her doomed relationship with Abel.
Sorrow Fuels Art
The controversy surrounding "Call Out My Name" and all the songs from My Dear Melancholy only boosted the popularity of The Weeknd's first album since Starboy in 2016. The EP debuted on top of the Billboard 200 charts following its release on March 30. The track "Call Out My Name," meanwhile, peaked at the number 4 spot on the Hot 100.
All six titles included in My Dear Melancholy have also entered Billboard's Hot 100, a feat that The Weeknd achieved with Starboy back in 2016, which included 18 tracks. Forbes reports that the only artist to achieve the same feat was Drake whose two full-length albums What A Time Ro Be Alive and More Life dominate the songs chart.
The Weeknd At Coachella
The music video release of "Call Out My Name" happened on the day that The Weeknd was also scheduled to perform at the 2018 Coachella. Along with Beyoncé and Eminem, he is headlining the music festival in California.
His performance, which will likely include tracks from My Dear Melancholy, specifically "Call Out My Name," will be streamed exclusively at the festival's official online channel on YouTube.
The Weeknd is set to perform at the main stage on Friday, April 13. His set will begin at 11:25 p.m.
YouTube and Coachella 2018 is also offering to stream The Weeknd's set in virtual reality for the fans who are hoping to catch the performance. They can visit the festival's YouTube channel for more information.
Watch the music video for "Call Out My Name" below.