What's the biggest thing keeping K-Pop and similar Asian pop genres from becoming popular with more than just niche audiences in the United States? The sad and obvious answer is that American listeners rarely want to listen to something that's not in their home language. SPICA has had a degree of success in its home market—the group reached the Korean Top 10 with single "Tonight"—but it hopes to use the English language to break through to Americans this year. The group's forthcoming album will be entirely in English.
The group also released a first single from the album as it prepares for KCON in Los Angeles. The track, titled "I Did It," takes a very Beyoncé attitude, expressing themes of female empowerment with pop music. It's the first track released from the still untitled album, which is still scheduled to be released during 2014. Oliver Goldstein, Cory Enemy and Daniel Merlot are tapped as producers, known for their work with pop acts such as Shakira and Britney Spears.
The group will join other K-Pop figureheads such as G-Dragon and Girls' Generation at KCON, and member Boa has confirmed that SPICA will perform "I Did It" live for the first time.
"We hope that everyone enjoys our new English single and album. All the girls had a lot of fun recording the song and making the video," she said. "We hope everyone dances along with us when we perform it at KCON this week!"
You can check out the music video for the track below:
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