Kanye West's Instagram Blackout a PR Move? Rapper Utilizes Social Media Page After Drawing Backlash

Kanye West's move to delete his Instagram posts was reportedly a PR stunt, a celebrity expert assumed.

After flooding his Instagram page with revealing photos of his wife, Bianca Censori, West deleted everything on his social media platform that shocked his followers. He was previously condemned for sharing snaps where his muse was practically nude.

Why Did Kanye West Delete His Instagram Posts?

A celebrity expert recently spoke with The Mirror and shared their perspectives on West's move to wipe out his Instagram page, which has nearly 19 million followers.

Lynn Carratt of Press Box PR looked back at the times West had social media blackouts, noting that he also did it in 2021 after receiving his Grammy nominations.

"It's likely that Kayne has just archived his posts instead of deleting them altogether. This would allow him to store his old content and data," Carratt continued. "It's also interesting to note that he hasn't untagged himself from any images."

The showbiz expert added that musicians and artists opt to delete their content to hint at their upcoming projects, and West did the same ahead of the release of his and Ty Dolla Sign's album, "Vultures," on February 9.

According to Carratt, the Yeezy founder has been using the PR stunt as early as 2013. At that time, he deleted his tweets to make way for the arrival of his album, "June Eighteenth."

"Kanye has always had a complicated relationship with social media, often deactivating and reactivating his accounts. However, he's known for his creative PR stunts, and the social media blackout is just another trend that, as a musician will continue to utilize," she went on.

West attracted more criticism when reports about him controlling Censori's social media activity surfaced. Per the Daily Mail insider, West decided to do so to protect her from negative comments online.

However, Censori's friends became more worried about her because of the new revelation.

"He convinced her that, since she is a star now, she has to remain a mystery, and it is creepy to those who know her as it feels like another form of control," the source said. "He is pushing her nakedness all over his own [account] so that he can control her narrative."

The insider added that the pals viewed it as a "disturbing" move since it isolated Censori more.

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Kanye West