Taylor Swift's PR Blitz: Overdrive Mode Activated to Quash Celine Dion Grammy Snub Allegations

Reports emerged that Taylor Swift's PR team went into overdrive to address the accusations that she snubbed Celine Dion at the 2024 Grammy Awards

Per a source, they claimed that that Taylor's team quickly acted to arrange a photo opportunity with the "My Heart Will Go On" hitmaker in an effort to minimize the fallout caused and perceived disrespect towards the 16-time Grammy nominee.

Taylor Swift's Grammy Drama

34-year-old Taylor Swift found herself at the center of controversy during the closing ceremony of the 2024 Grammy Awards last Sunday.

Unfortunately, the highly anticipated moment, which was meant to be a celebration of the Tennessee-born singer-songwriter's historic win for Album of the Year, quickly turned into a wave of criticism.

Celine Dion, who had been eagerly awaiting this momentous occasion, was finally making her comeback after a prolonged absence due to health issues.

But the highlight and drama of the night was the "Shake It Off" singer's failure to acknowledge Celine's impactful career and big return caught many by surprise.

PR Team Kicks Into High Gear

It has been claimed that Taylor Swift's team immediately took action, engaging in damage control strategies to salvage her big win.

Because of what happened and the backlash she faced, her PR team reportedly orchestrated and released backstage pictures featuring her and Celine, which quickly gained widespread attention.

Insights were shared by Matthew Belloni, the founder of Puck, on his podcast titled "The Town with Matthew Belloni."

"I talked to someone backstage. The Taylor camp knew immediately it was a misstep - and they were scrambling backstage to get a photo of Taylor with Celine Dion, which they promptly put out, and that was damage control."

Speaking with Bloomberg's Lucas Shaw, they talked about the significant implications of the Grammy winner's diss and reached the same thought that Taylor missed an opportunity to show appreciation to the industry superstar, who is battling Stiff Person Syndrome.

Snub Scandal

Taylor Swift's actions during the awards ceremony stirred up a storm of controversy as she accepted the trophy from Celine Dion without extending any recognition or making eye contact.

Celine Dion stood uncomfortably by, leaving fans bewildered as the "Cruel Summer" hitmaker proceeded to express gratitude to everyone around her.

Additionally, the attention that Taylor gave to her pal Lana Del Rey, who had just lost an award on the same category, was in stark contrast to the complete disregard she showed towards the "I'm Alive" diva.

Many fans expressed their disappointment and frustration, with one even questioning Taylor's actions and hoping for her next album to be unsuccessful.

Tags

Taylor Swift, Celine Dion