Taylor Swift Impact: Super Bowl 2024 Telecast Sets Biggest Viewing Record Since Moon Landing

The 2024 Super Bowl is already considered a television moment this year, and it could be because of the Taylor Swift impact.

Poll shows 20% of the people who watched the Super Bowl revealed that they rooted for the Kansas City Chiefs because of Taylor Swift. The ratings also show that this was the biggest television moment since the moon landing in 1969.

2024 Super Bowl Viewership Because of Taylor Swift

In a poll generated and analyzed by consumer research firm Numerator, it was revealed that 20% of 2024 Super Bowl viewers were rooting for the Kansas City Chiefs because of Travis Kelce and Taylor Swift's relationship.

The poll also showed that 48% of viewers were rooting for the Chiefs' victory, with 37% for the 49ers, and the remaining 13% were undecided.

Despite having a rocky relationship with NFL fans, Taylor Swift divided fans on her relevance to the football league. When the consumers were asked whether she was a "distraction," 34% revealed that they "somewhat" or "completely" agreed with Swift being a distraction, while another 34%half also said "somewhat" or "completely" disagreed that Swift was a distraction. 32% neither agree nor disagree on the insinuation.

2024 Super Bowl Sets TV Record

Nielsen and Adobe Analytics revealed that the NFL match against the 49ers and the Chiefs averaged 123.4 million viewers across television and streaming platforms, breaking the 115.1 million viewers last year between the Chiefs and the Eagles, with a 7% increase. (via Time Magazine)

CNN pointed out that the 2024 Super Bowl telecast was "so large" that it almost neared the all-time most-watched television broadcast, the iconic Apollo 11 moon landing in 1969 which had an average estimate of 125 to 150 million viewers.

Nielsen also recorded that around 202.4 million people watched "at least part of the game across all networks," which was a 10% increase from the 2023 match.

Numerator's data also shows that 29% of the people who watched he game liked the Dunkin Donuts ad with Ben Affleck, Matt Damon, Tom Brady, and Jennifer Lopez more than the Budweiser ad, the M&MS spot, the BMW slot, and the State Farm ad with former California governor Arnold Schwarzenegger. Viewers ranked the Jeff Goldblum commercial as their least liked, along with the Bud Light commercial, along with the Tina Fey spot, Temu, and Body Armor ads.

Tags

NFL, Super Bowl, Taylor Swift, Travis Kelce