Atlantic Music Axes Two Dozen People To Achieve 'Maximum Impact': Details

Atlantic Music Group is sacking two dozen people in their radio and video departments, following the directions of its parent company, Warner Music Group.

The move came after Warner Music Group announced that it would be cutting around 600 people as an effort to re-calibrate its human resources.

Atlantic Music Group Layoffs

According to a Variety report, Atlantic Music Group is expected to lay off at least two dozen people in their radio and video departments.

The announcement came from Atlantic CEO Julie Greenwald as she said that they intend to bring on "new and additional skill sets in social media, content creation, community building, and audience insights" to "dial up our fan focus and help artists tell their stories in ways that resonate."

"As hard as it is to say goodbye to our friends and valued colleagues, it is critical that we keep retooling the company and add new resources and skill sets to our business units," Greenwald said in her note.

"Our artists today need more support from us than ever - in a world that's getting noisier, faster, and more fiercely competitive. We have to do more, but at the same time, our approach has to be authentic, bold, and bespoke to individual artists. We can't impact culture if we don't have the right mix of people who live that culture."

Greenwald also pointed out in the memo that they would be hiring "ambidextrous" people who are capable of performing multiple roles at once.

She then assured in the memo that labels are not being reduced or merged.

Within the industry, Interscope and Republic label groups have recently merged leadership.

Earlier this year, Warner Music Chief Robert Kyncl revealed that they would be cutting off 10% of their workforce, which roughly translates to 600 employees. It came from units of the company that will be sold such as HipHopDX and Uproxx.

Complex Sold To NTWRK

The announcement also came days after Buzzfeed sold Complex to NTWRK. which costs around $108.6 million in cash, including the $5.7 million New York City Office space, severance, and other employee costs. Complex reportedly sold itself in a SPAC deal in 2021 but was only made public recently.

Sadly, Complex's buyout caused a massive "restructuring" in their workforce, laying off 16% of their overall workforce which would bring them $23 million a year, Billboard reports.

Tags

Atlantic Records, Warner Music Group, Record label