Beyoncé's Beauty Empire Under Fire: Explosive Claims of Design Plagiarism Rock Cécred Hair Care Line!

Beyoncé's hair care line, Cécred, has drawn attention for allegedly mimicking the packaging design of another brand.

The unfolding saga emerged as Fiona Glen, a style expert, took to LinkedIn to highlight the striking resemblances between Beyoncé's products and those of TWYG, a skincare company from New Zealand.

Beyoncé Cécred Controversy

In a post, Glen stated, "The first image is the newly launched CéCRED haircare brand from Beyoncé. The second image is a New Zealand-based skincare brand, TWYG, which I shared on a work WhatsApp group back in November. There is a stark similarity, let's be honest both are aesthetically pleasing, impactful but horrifically over-packaged."

"There's a good chance that the packaging similarity is a coincidence; however, it's proof that it's harder than ever to launch a truly different product and IP is increasingly difficult to defend."

In the comments section of the TWYG packaging project, Amanda Gaskin, the creative mind responsible for the design, directly addressed Cécred with a pointed accusation.

"As the designer behind TWYG skincare's brand and packaging, launched in June 2023, I couldn't help but feel a pang of deep disappointment upon discovering Beyoncé's recent hair care packaging," she said. "Over the span of 18 months, my team poured countless hours into TWYG, with a significant portion of that time dedicated to crafting the custom-formed lids."

According to Gaskin, considering the accolades TWYG has garnered over the past year, it's surprising that Beyoncé's team had not yet come across their packaging designs. Reflecting on the success of TWYG, she mentioned the numerous awards their packaging had proudly earned.

She expressed intense disappointment but told social media she appreciated their recognition of the similarity and understanding of her emotions.

Social Media Comments on Beyoncé Cécred Drama

Following the uproar sparked by the accusations circulating on the internet, opinions among social media users were divided concerning the potential involvement of Beyoncé and her team in an alleged case of design infringement.

Engaged in a lively discussion on The Neighborhood Talk's Instagram, supporters of Beyoncé pointed out that the concept of Cécred had been under development for numerous years.

One person made observation was made about the presence of Cécred bottles in a "Renaissance" movie.

Surprisingly, the film featured these products long before they were officially released. One individual remarked, "The bottles of Cécred in that movie predate their launch by several years."

Some individuals perceived the resemblance in the packaging as deliberate: "Wow, it's like a perfect copy."

Another person commented: "It's no surprise that Beyoncé takes inspiration from others. Her fans always seem to overlook her actions."

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