Beyoncé Steps Up 'Cowboy Carter' Promotions, Even at Museums: 'This Ain't a Country Album'

Beyoncé is asserting her position in the music industry and, in fact, casting an even wider net for the second installment of her Renaissance album trilogy, Cowboy Carter.

According to Pop Crave, the "Texas Hold 'Em" hitmaker had promotions for her upcoming release plastered all over the walls of the Guggenheim, Whitney, and New Museums.

"This ain't a country album, this is a 'Beyoncé' album. Act II. Cowboy Carter. 3.29," it simply read.

Beyoncé Gears Up For 'Cowboy Carter'

Despite being met with resistance when she released her first two singles ahead of the new album, Beyoncé doubled down on why it was important for her to drop a country-influenced album.

As she explained on Instagram when posting the first reveal of the Cowboy Carter album cover, "It was born out of an experience that I had years ago where I did not feel welcomed...and it was very clear that I wasn't."

The "Alien Superstar" singer was referring to the 2016 Country Music Awards, where she sang "Daddy Lessons" alongside The Chicks. The performance received negative criticism and backlash.

"This album has been over five years in the making," she wrote. "[...] Act II is a result of challenging myself, and taking my time to bend and blend genres together to create this body of work."

Beyoncé Teases Star-Studded Collaborators

In her social media post, Beyoncé teased that she "collaborated with some brilliant artists I deeply respect."

According to W Magazine, the "Single Ladies" singer did not specify who exactly will be joining her on Cowboy Carter, but fans already have several guesses, including country music legend Dolly Parton, Taylor Swift, or even Lady Gaga, since the pair previously collaborated on two songs.

Beyoncé surprised her fans during the Super Bowl by releasing two singles off her upcoming album: "Texas Hold 'Em" and "16 Carriages."

However, in hindsight, the singer has been teasing her new project since early February when she showed up to the Grammys wearing a custom cowgirl get-up from Louis Vuitton, complete with a white Stetson hat.

Cowboy Carter is slated for release on Mar. 29.

Tags

Beyonce, New Album, New Music