Jennifer Lopez has reportedly renamed her This Is Me...Now tour to attract more audiences, broadening the scope in a attempt to salvage her concert trek.
Her music career seems to be on the decline despite releasing her first album in 10 years, a documentary film, and a feature film narrating her love story with Ben Affleck. However, her album didn't even to land in the top 30 of Billboard 200.
Jennifer Lopez Changes Tour to 'Greatest Hits' After Flop Ticket Sales
Variety reported that Lopez has rebranded her upcoming This Is Me...Now Tour to This Is Me...Now | Greatest Hits Tour. The move came after she quietly canceled seven concerts in the U.S.
The tour announcement came after she released her album, This Is Me...Now, which didn't fare well commercially. After debuting at No. 38 on the Billboard 200 chart, it fell of the chart. Two films accompanied the release -- This Is Me... Now: A Love Story and The Greatest Love Story Never Told, which seemed to have not helped the album and the tour to attract more listeners and concertgoers.
The publication reported that Lopez's latest rebrand seemed to be the new strategy after canceling seven of her shows because of low ticket sales. Instead of focusing on only an album full of songs, it looks like Lopez is embracing the idea from Taylor Swift and decided to do an era tour for her abundant discography.
Although Live Nation and Jennifer Lopez's official social media accounts have yet to reflect the new rebranded tour name, the Acrisure Arena and The Forum's websites have already.
READ MORE : Jennifer Lopez 'This Is Me...Now' Album 'Flopped' Because 'The World Has Moved On,' Publicist Says
Jennifer Lopez Tour, Album Flopped
Speaking to The New York Post, Jennifer Lopez's former publicist, Rob Shuter, believed that Lopez's first album in 10 years was a "flop."
"Jennifer's always been a marketing and PR genius but her biggest miscalculation here is that she thinks the world is still interested in Ben and Jennifer's love story," Shuter said. "But no one cares about Bennifer anymore. The world has moved on."
As social media continuously mocks Lopez for her dubious and forced relationship with The Bronx, Lopez's social media following also saw a decline, reportedly decreasing by 39,090.
© 2024 MusicTimes.com All rights reserved. Do not reproduce without permission.
