Why Is There a Giant Inflatable Ice Spice Floating Around NYC?

This past weekend saw New York City rapper Ice Spice taking a tour around her own city - as an inflatable. A giant balloon-like version of the Bronx native toured through NYC as a part of designer label Alexander Wang's latest campaign.

In March, Alexander Wang revealed that Ice Spice would be the face of the brand's Spring 2024 collection campaign, titled Nocturna.

"The campaign fuses fashion and rap, capturing the essence of the powerful and strong alpha wang woman," wrote Alexander Wang in a press statement. The brand noted that both Ice Spice and Wang are from New York City, which shapes "their distinctive perspectives on fashion."

Wang stated that Ice Spice helped to showcase "the tenacity and vitality of the alpha Wang lady." The Nocturna collection was described as having a "focus on handmade quality" along with the fusion of styles to create a "pleasing mix between roughness and softness." The campaign's focal piece is the Dome Barrel Bag, which Ice Spice flaunts in a photo for the collection.

Of the campaign, Ice Spice said that she said that she was "challenging" herself on how to help drive culture forward. She remarked that "Alexander Wang is a great vehicle for that with this incredibly bold and global campaign."

And bold it certainly is. While fashion brands and artists typically opt for billboards to promote their work, Alexander Wang went above and beyond with this larger-than-life spectacle.

The massive inflatable Ice Spice was spotted all around New York City, with various photos and clips of it posted to X, formerly Twitter. She was even seen outside of the high-traffic area of Penn Station. Ice Spice herself reposted photos and videos shared by fans on social media.

The balloon-like version of the redheaded rapper is clad in a black set with matching knee-high black boots, complete with black nails and a dark pout. She lays on her side atop the back of a long, flatbed truck. The star is posed with a nonchalant look on her face and a purse in her hand.

The inflatable's outfit matches one of Ice Spice's real-life looks from the Alexander Wang campaign. She took to Instagram to post a slideshow of photos and videos of her posing atop a motorcycle for the Spring 2024 collection. She captioned the post "global" with a heart emoji.

Meanwhile, fans eagerly await a new musical release from the "Deli" rapper. Her most recent drop was the catchy single, "Think U The Sh-- (Fart)," in which Ice Spice delivers a goofy, snippy, "Think you the sh--, bitch?/You not even the fart (grrah)."On the same track, she aptly raps that she is a "brand" in her own right, something reflected in Wang's decision to make her the face of the campaign.

In March, Ice Spice took to social media to announce that she finished recording her upcoming album, y2k. She has yet to confirm a release date for the

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