The past 72 hours has given rap fans, the "elimination of Drake," to quote Kanye West.
Kendrick Lamar's steady sonic campaign against the Canadian rapper has snowballed into a monstrous takedown of Aubrey Graham, a.k.a Drake. Over the weekend, Lamar unleashed the damning duo, "meet the grahams" and "Not Like Us."
Drake retorted with "The Heart Part 6," but it appears it was all for nothing. As the dust settles online, it's looking like Lamar is the winner of this seemingly never-ending feud. However, Drake has not been allowed to go quietly into the night.
Now, Lamar's fans are getting involved. Some dedicated Drake haters have created GoFundMes to support the "One Dance" rapper and his fans in the wake of his "death." Others have leaned into their love for Lamar rather than their distaste for Drizzy.
"RIP Drake (champagnepapi): Fans Unite in Grief" reads one bold title. Another aims to prop up Lamar in his dissing efforts, "Support Kendrick Lamar's Studio Time for the Ultimate Diss T." The tongue-in-cheek fundraisers featured goals ranging anywhere from $10,000 to $616,000, with the latter being a reference to Lamar's diss track, "6:16 in LA."
GoFundMe was quick to delete the series of fundraisers, stopping any trolls in their tracks. No user was able to make money off of their online campaign.
"We can confirm we are monitoring the platform for related fundraiser starts and will remove any that have not been authorized by the recipient of the funds. Zero dollars has been raised. We have zero tolerance for the misuse of our platform," said a representative from GoFundMe.
In his latest releases, Lamar alleged that Drake is a deadbeat father and a pedophile. He claimed that Drake's label and associates at OVO Records are involved in some form of sex trafficking and exploitation. Lamar accused Drake of having a daughter that he's hiding from the public. He also poked fun at Drake's body, alleging that his abs are fake and the result of surgery.
On "meet the grahams," he repeatedly tells Drake to die, lamenting that Drake's father "raised a horrible f--ing person."
Meanwhile, on "Not Like Us," Lamar throws perhaps the smoothest, most devastating bar of the whole feud: "Why you trollin' like a bitch? Ain't you tired? Tryna strike a chord and it's probably A minor." The song is already taking over the airwaves at clubs, ensuring that, even if the beef dissipates, the summer will be filled with a constant reminder that Lamar took down one of rap's most prominent figures.
Metro Boomin', who produced "Like That," the incendiary track that sparked the past month's beef, even offered his own form of diss. He posted to SoundCloud a song titled "BBL Drizzy," which features a looping audio of a soul singer chiming, "BBL Drizzy! BBL Drizzy!" A BBL is a Brazilian Butt Lift. Metro promised $10,000 and a free beat to the person who delivers the best verse above the silly instrumental.
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