Slim Shady Obit Appears in Newspaper as Part of Promo for Eminem's New Album

Slim Shady is dead. Long live Eminem. That's the message the Detroit rapper seems to be spreading in the walkup to his new album, The Death of Slim Shady (Coup De Grace).

Eminem was likely behind the advertorial obituary that appeared in his hometown paper, The Detroit Free Press, on Monday (May 13). It was also shared on Instagram via the Shadyverse account.

The piece, which ran on page 3B inside the newspaper's Sports section, features a photo of Slim wearing a white hockey mask and overalls, along with the headline, "Slim Shady Made Lasting Impressions" and the deck, "Fans 'Will Never Forget' Controversial Rapper."

"A product of Detroit who began his career there as a rogue splinter in the flourishing underground rap scene of the mid to late 1990s, Shady first became a household name in 1999 with the debut of his playfully derange single "My Name Is," which - along with its uniquely eye-catching video - exposed the young artist and his lyrics to a wider audience," the mock obit reads.

"The very things that seemed to be the tools he used became calling cards that defined an existence that could only come to a sudden and horrific end," it continues. "May he truly find the peace in an afterlife that he could not find on Earth."

There's no reference to Eminem or his forthcoming album, but fans will certainly get the joke. Eminem announced his new album back in April, on the same night that he made an appearance on the opening of the NFL Draft in his hometown of Detroit. But a release date has yet to be announced. The album is Eminem's 12th album and his first since Music to Be Murdered By dropped in 2020. Aside from the fake obit, Eminem also teased the album with a video for Detroit Murder Files, a fake TV show that appears to be modeled after Unsolved Mysteries.

Tags

Eminem, Slim Shady