The town of Liverpool is celebrating the arrival of Taylor Swift's Eras Tour with the creation of "Taylor Town."
Swift is currently taking the Eras Tour across the world with the European leg of her record-breaking tour. After wrapping up a series of shows in Sweden, she's set to take on two nights in Portugal. Come June, she will head to the U.K., where she and her devoted Swifties are expected to add a whopping £1 Billion to the economy.
Between June 13 and June 15, Swift will perform three sold-out shows in Liverpool at Anfield Stadium. The massive venue can hold over 60,000 attendees.
In preparation for the pop star's arrival, Liverpool is set to turn into "Taylor Town." The city will feature a series of art installations, an academic conference and "Swift-themed craft workshops." The dramatic displays are an effort to continue the Swift-induced boost to the economy.
It's no secret that Swift has a massive influence over local economies when her Eras Tour arrives in town. Harry Doyle, the councilor for Liverpool City council's cabinet, described Swift's economic impact by pointing to her loyal audience. "Wherever she goes, an entourage of adoring fans follow," he said.
One expansive art installation will be the "Taylor Town Trail," a showcase of each of the singer's 11 albums. Liverpool ONE, Royal Albert Dock Liverpool and the Metquarter will all display Swiftian artworks. Per the Liverpool City Council's Culture team, the displays include a "moss-covered grand piano" to represent the Evermore era, a "red room" for Red, hearts for the Lover era and a mural "inspired by the number 13 and the Fearless era."
Swifties can also attend "Liverpool Loves Taylor (Craft Version)," where they will have the chance to participate in various crafting workshops. Some activities include origami, clothing upcycling, "Swif-tee" t-shirt transformations, collages, cupcake decorations and more.
Those looking for an academic approach to the The Tortured Poets Department singer's catalog and place in pop culture can check out "Tay Day." The University of Liverpool has organized the sympoisum for June 12, where attendees will be able to "debate and deconstruct" Swift's material.
"The musical, social and economic impact of Taylor Swift is undeniable," said Dr. Sam Murray and Dr. Amy Skjerseth from the University.
"That's why we're really looking forward to starting a conversation about how Taylor is both Miss Americana and an anti-hero, to understand her style and her wildest dreams and to discuss her reputation," the professors concluded.
The city will also feature a "Liverpool Loves Taylor" information stand at Liverpool Lime Street Station. An assigned team assigned will help to educate people on the city's events as well as how to get to the Eras Tour shows. A "Liverpool Loves Taylor" banner will also be installed on the façade of St George's Hall.
After she wraps up her performances in Liverpool on June 15, Swift will head to Cardiff for one concert before moving on to London for three nights.
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