Scooter Braun announced his retirement from music management, and Taylor Swift's fans - Swifties - were among those who rejoiced at the development.
On Monday, June 17, Braun confirmed the end of his career in management after 23 years. He, however, clarified that he would remain the CEO of HYBE America, a subsidiary of the South Korean entertainment label that manages BTS, TOMORROW X TOGETHER and ENHYPEN, among others.
Following the news, Swift's fans celebrated Braun's retirement as they mocked the record executive years after he feuded with the "So Long, London" singer.
One wrote on X, "Scooter Braun retiring in the middle of Taylor Swift's Eras Tour being the highest grossing musical tour EVER is peak Karma Is A God."
"Taylor Swift Midnights, Track 11," a second wrote, referencing Swift's song, "Karma." "Karma's a relaxing thought."
Meanwhile, another quoted a lyric from The Tortured Poets Department song, "The Smallest Man Who Ever Lived," and wrote "Good riddance" in their social media post.
In Braun's lengthy retirement announcement on Instagram, the music mogul looked back at his career and revealed he had been considering stepping away from management for the past two years. His desire reportedly became more noticeable in 2023 when one of his biggest clients and friends reportedly told him that "they wanted to spread their wings and go in a new direction."
"I have nothing but love for those I have worked with over the years, and as we develop a different working relationship, I will always be in their corner to consult and support them whether it be directly or from afar," he said. "Every client I have had the privilege of working with has changed my life, and I know many of them are just beginning to see the success they deserve. I will cheer for every single one of them."
Over the years, Braun worked with famous singers and acts like PSY, Kanye West, Tori Kelly, David Guetta, Steve Angello, YG, The Kid LAROI, Usher and more.
In 2018, he shocked and enraged Swifties when he bought the singer's music catalog and later sold them back for $300 million. The development in Swift's career led her to release her re-recorded albums.
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