Travis and Jason Kelce acknowledge that Taylor Swift has reeled in many new fans on their New Heights podcast.
Page Six reported that the NFL superstars spoke at the Cannes Lions Festival about Swift's impact on their podcast's listenership.
"We do have a lot of new football fans coming in," Travis confirmed. "So not just talking football like we would in the locker room, trying to, like, necessarily dumb it down or make it more simple so that everybody can follow along and still enjoy the show."
Meanwhile, Jason talked about how Swifties and girls, in general, are getting more involved in a sport where previously there wasn't much interest" - effectively bringing dads and daughters together.
He even described that their podcast pushed worlds to "collide, which is awesome." Travis also emphasized the importance of listening to their viewers and listeners to keep them engaged.
"You gotta listen to your viewers and you have to listen to the comments and your demographic and to see, you know, who you're talking to, right?" he added.
Despite speculation that Swift would attend the Cannes Lions Festival in France, She did not come as she was very well preparing for her first sold-out show in Wembley Stadium.
READ MORE : Travis Kelce Bothers Swifties Over Wedding Tips; Taylor Swift's Boyfriend is Doing 'A+ Troll Job,' Some Say
Notably, it was through the podcast that was the first time the world learned of Travis' previous attempts to woo Swift, when she first performed at Arrowhead Stadium in Kansas City in 2023.
Since then, Travis and Swift's romance has blossomed, making them one of the biggest power couples in the world right now.
Very recently, in the podcast, Travis trolled Swifties after dropping some subtle hints about wedding preparations amid an engagement buzz between the two emerged.
During the conversation with his brother Jason, Travis discussed the dreadful wedding preparations process in an advertisement for the wedding planning company Zola.
"[Zola] knows that the pressure of planning a perfect wedding can be stressful," Jason said. "Ain't that the truth."
But what got Swifties raising their eyebrows was Travis' response to Jason's statement.
"No one," he said in a dramatic pause, signaling something else, before continuing his spiel, "currently understands that pressure better than our very own [podcast employee] Jets Jake."
The two then revealed that one of their employees would marry with Zola's help.
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