Spotify's partnership with Echo Nest has resulted in Insights, a blog revealing all sorts of listening data for us music nerds. One recent post looks at what colleges and universities across the United States listen to the most music. Note, of course, that this is based strictly on Spotify data—they can't really track listening numbers via other methodologies. Namely, what universities signed up for the service's student deal at the highest rates. So yes, it's somewhat corporate.
The findings are still interesting however.
Some of the data isn't all that surprising: For example, of course the "hipster" playlists are consumed by New York University students at higher rates. What's more surprising is that NYU attendees openly consider themselves hipsters. Ivy League attendees at Cornell seem to listen the earliest (in the 6 to 7 a.m. slot), suggesting they're up earlier studying or doing projects.
Surprising to us on a more personal level is that Ohio State students consume more classical music than any other school in the country. We (a '11 alum) noted with humor that we were streaming John Adams' opera The Death of Klinghoffer while writing this article so maybe the findings ring true. Our cynical fiancé points out the high number of European and Asian graduate students at the school probably explains the interest in orchestral music. But whatever.
Check out the "Top 40" schools below and follow the link above to check out more statistics.
01) California Polytechnic State University
02) Iowa State University
03) University Of California Los Angeles
04) University Of North Texas
05) University Of Washington
06) Texas Tech University
07) Arizona State University
08) Northeastern University
09) University Of Arizona
10) Georgia Institute Of Technology
11) Miami University
12) University Of Missouri Columbia
13) University Of California Berkeley
14) Cornell University
15) University Of Wisconsin Madison
16) University Of Oklahoma
17) University Of Colorado Boulder
18) Virginia Polytechnic Institute And State University
19) Purdue University
20) Texas A&M University
21) Ohio State University
22) University Of Minnesota Twin Cities
23) University Of Arkansas Fayetteville
24) Michigan State University
25) University Of Central Florida
26) University Of Illinois Urbana Champaign
27) University Of Virginia
28) Brigham Young University
29) University Of Michigan Ann Arbor
30) University Of Southern California
31) Pennsylvania State University
32) University Of Pennsylvania
33) University Of Florida
34) University Of Alabama
35) New York University
36) Florida State University
37) Auburn University
38) Indiana University Bloomington
39) University Of Texas Austin
40) University Of Georgia
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