Rapper 50 Cent made headlines when he poked fun at Floyd Mayweather's literacy and challenged his former friend to read a passage from a Harry Potter book.
Well, the folks at Cash Money Records realized how serious this issue is among the African-American community, so Birdman has launched a reading campaign.
According to XXL, Cash Money's Content Division kicked off a campaign called #IRead #WeRead in order to bring awareness to one of the biggest problems affecting children today.
"Reading is an important step in the right direction toward making a difference in our community," Slim, Birdman's brother and co-founder of Cash Money Records and Cash Money Content, said. "Let's encourage our communities to read."
A press release for the campaign urges people to share books, links and articles with the hashtags #IRead and #WeRead.
"This effort is to not only open the dialogue about books and share interesting literary findings," the press release read, "but also to inspire families and the African-American community as a whole to pick up books, follow links and read."
Based on a report from the Annie E. Casey Foundation, on average African-American 12th-grade students read at the same level as white eighth-grade students. Findings also state that the 12th-grade reading scores of African-American males were significantly lower than those for men and women across every other racial and ethnic group.
Cash Money Content is a partnership between Cash Money Records and Atria Books, a division of Simon & Schuster. Birdman introduced CMC and some of the label's books and authors.
Check out the clip below:
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