Big K.R.I.T.'s upcoming album Cadillactica will be out in less than a month but today the Mississippi rapper has shared the music video for the album's first single "Pay Attention" featuring Rico Love, which you can check out below. The Daniel Czernilofsky-directed clip is simple enough, with K.R.I.T. and Rico performing the song in some minimalist black-and-white settings while some women try to catch their attention (or get them to "pay attention," as the title implies).
You can check out the music video for Big K.R.I.T.'s "Pay Attention" featuring Rico Love right here:
Cadillactica is set for release on Nov. 11, and will be Big K.R.I.T.'s second studio album, his first since 2012's Live from the Underground. It will also be his first full-length release since his 2013 mixtape King Remembered in Time.
"For me it was trying to get back in a space of creating," K.R.I.T. told Complex about his new album, "not just because people want it, not trying to outdo anybody - but jut creating a body of music that nobody would expect from me, and that I could obviously grow from myself."
"I only used three samples on the entire album," he told MTV, "which is amazing for me, because people know me to sample a lot. For me, it was trying to make the kind of music that sounds like a sample, feels like a sample, had the same amount of grit and soul as a sample - [although] it wasn't."
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