If you've ever wanted to work out, dress and look like Beyoncé, soon you will be in luck because the "**Flawless" singer is releasing her own active wear line. Today (Oct. 27), Beyoncé and English clothing retailer Topshop announced that they will be entering into a partnership for a new line of fitness clothing.
Beyoncé and Topshop will be teaming up to release a line of "clothing, footwear and accessories across dance, fitness and sports categories," according to Women's Wear Daily. The two high profile brands have converged to form a 50-50 partnership, entitled Parkwood Topshop Athletic Ltd.
Topshop is emphasizing that the new Beyoncé venture is not a collaboration but a wholly different company, with "a separate, proper business, with separate overhead and a separate office," according to Topshop owner Philip Green.
The clothing line, which has yet to receive an official name, creative director or designers, is expected to rollout sometime next year and live as a store within a store in Topshop retail outlets. If the line is "sufficient enough," according to Green, the wears will also be available at Nordstrom department stores in due time.
Beyoncé is the first official celebrity partnership for Topshop. Though the brand has previously teamed up with the likes of Kate Moss in the past for a short-term clothing line, the new Beyoncé brand will become a staple in Topshop stores.
Beyoncé and Topshop's partnership seems to be a mutually beneficial venture. Topshop will enter into the active wear world, which is currently lacking from its stores. Beyoncé will get back into the clothing line game; her previous effort House of Dereon closed down in 2012.
© 2024 MusicTimes.com All rights reserved. Do not reproduce without permission.
