Pioneer DJ Expanding KUVO Platform to Track Electronic Music Song Spins at Clubs; Will Aid in Royalty Disbursement

Pioneer DJ, the subsidiary company of Pioneer, is aiming to expand its KUVO program to bigger horizons. The system tracks plays at electronic dance music clubs by attaching a black box to the Pioneer equipment used at clubs as well as the wi-fi connections.

The idea is that whenever a DJ spins a track at the club, the box hunts down the track information and the performer responsible to give a better analysis of what's being played at nightclubs and when. Big names in electronic music—such as Ministry of Sound, Space and Pacha—are already employing the KUVO system.

What's the big deal? Most importantly, Pioneer's collected information will go to performance rights groups so that it's ensured that performers are getting the proper royalty checks. According to Digital Music News, many clubs make DJ's fill out physical paperwork listing all of the music they play. That means that tracks can easily be forgotten, unintentionally or otherwise (their memories, like ours, are short).

This isn't a super-exclusive project. Fans and performers alike will be able to access the KUVO gatherings at an online hub. Performers can get a better idea where their wares are more appreciated when it comes time to plan a tour, and fans can compare clubs to see who's got a playlist more in line with one's personal taste. And of course nerds like us can just wonk out to data.

Pioneer DJ only recently got spun off of its founding company, and it looks like expansion will be coming in the form of digital services and not just performance equipment.