Taylor Swift Projected To Sell 400,000 More Copies Of '1989' In Second Week

Taylor Swift will claim a second straight week at No. 1 on the Billboard 200 chart.

That's no surprise until you realize she's projected to push 400,000 units a week after destroying the chart with 1.287 million copies sold.

Billboard projects Swift's 1989 to haul in the second-best sales week of the year (behind her own 2014 record last week), and it will be a challenge for any record (Now 52 is the biggest competitor) to get within 300,000.

Here are the SoundScan Building chart projections (based on iTunes, Trans World Entertainment, Best Buy, Starbucks, Target and Anderson Merchandisers from Monday–Thursday):

1. 1989 by Taylor Swift
2. Now 52 by Various Artists
3. Motion by Calvin Harris [NEW]
4. Old Boots, New Dirt by Jason Aldean
5. It's the Girls by Bette Midler [NEW]
6. Montevallo by Sam Hunt
7. Anything Goes by Florida Georgia Line
8. Partners by Barbra Streisand
9. In the Lonely Hour by Sam Smith
10. VII by Teyana Taylor [NEW]

Swift recently made waves after removing her entire catalog from the music streaming service Spotify.

"If I had streamed the new album, it's impossible to try to speculate what would have happened," Swift admits, "But all I can say is that music is changing so quickly, and the landscape of the music industry itself is changing so quickly, that everything new, like Spotify, all feels to me a bit like a grand experiment. And I'm not willing to contribute my life's work to an experiment that I don't feel fairly compensates the writers, producers, artists and creators of this music. And I just don't agree with perpetuating the perception that music has no value and should be free."

This was not a snap decision. In a Wall Street Journal piece written over the summer, Swift wrote, "In my opinion, the value of an album is, and will continue to be, based on the amount of heart and soul an artist has bled into a body of work, and the financial value that artists (and their labels) place on their music when it goes out into the marketplace."

Tags

Taylor Swift, 1989, Album Sales