Bethany Mota Built an Empire by Focusing on Fans Rather Than Potential Fame

Bethany Mota's life is pretty incredible right now. The 19-year-old first took to YouTube about five years ago with a series of style videos and DIY projects that inspired a nation of tween girls. Flash-forward a few years and Mota is now one of the most successful vloggers ever and it's something that she already has managed to build an empire on. She has already partnered with Forever 21, JC Penney and has an exclusive clothing line at Aeropostale. In case all of that doesn't keep the stunning teen busy enough, she is currently partnered with Derek Hough on Dancing with the Stars.

That's a pretty impressive resume for a teen that took to YouTube simply because she thought it was fun to shoot and edit videos. Mota recently did an interview with Adweek and in it she divulged what she believes has been her key to success thus far.

"Just watching a YouTube video, you don't really see how much work actually goes into it. It can be a five-minute video, but that could take five days to work on. It's a big task, and it can feel like a chore if you go in with the intention of wanting to be successful. Even if you just have five subscribers, you just have to focus on the audience you do have and creating good content for them. As long as you're having fun with it, then that's all that matters," she said.

Mota believes that interacting with and engaging fans is a very important key to success. She also has to be passionate about what she's doing because that kind of energy comes through loud and clear and can be infectious. Are you a fan of Mota's endeavors? What are your thoughts on her stint on DWTS? It's pretty cool that she has gone from vlogger to primetime television, don't you think?

Tags
YouTube, Success, Fans, Dancing with the Stars, Derek Hough, DWTS
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