2015 looks like it may become the year for several different networks to re-brand themselves. We have already told you about how TVGN is planning on making its debut in January as POP, a pop culture network that will have its sights set on younger audiences that normally tune in to either MTV or Bravo. Now we are also hearing rumblings that ABC Family is looking into doing some serious re-branding of their own.
According to a report by Variety, ABC Family has shifted its programming towards millennials and with that being its target demographic then the time may have come for them change many things. Original programming has become what makes this network so successful, with shows like Pretty Little Liars and The Fosters raking in major ratings. Execs realize that their audience is growing up and while ABC Family originally began back in 2001 with the notion of providing programming for parents and children to enjoy together, that is no longer their primary need.
Targeting a young adult audience exclusively might be in the network's best interest and so they are seriously looking in to a relaunch next year that would alter everything from the channel name, to promos and advertising. A slick new look might actually better suit the types of shows that are currently airing on ABC Family and it might pull new viewers in as well.
Do you think that it's time for ABC Family to re-brand itself as something that better represents their actual contribution to young adult audiences everywhere? It is time for ABC to ditch the notion that this network is intended to be a "family" programming experience? Tell us your thoughts in the comments below!
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