Grimes (born Claire Boucher) announced yesterday through a picture she posted on Tumblr that she had signed a management deal to Jay Z's Roc National label. The image featured her throwing up the Roc diamond. The entertainment company has signed artists including Haim, M.I.A., Rihanna, Matthew Dear, Shakira, Kylie Minogue and Timbaland.
As Pitchfork notes, Grimes began her career dropping experimental pop on cassette. As to why Grimes is a good fit for the label, it could be that she has also been professing her love of Beyoncé online recently and, like Jay and Bey, she's a vegan, but it's probably the fact that the power couple has begun to veer toward artier albums with direct-to-fan releases.
This year, the Canadian electro-pop artist was awarded the Webby Award for Artist of the Year and the Juno Award for Electronic Album of the year.
She is currently finishing a new album, which she told NME she was trying to "challenge myself to just make something that is of a professional quality - not necessarily pop music, but maybe in the sense that Nine Inch Nails is professional quality."
Check out her video for the song "Genesis" here, and let us know what you think of the news in the comments section below!
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