The Firefly Music Festival has assembled one of the best lineups in the United States at this point in the season, and organizers are capitalizing on it by getting rid of single-day ticket options. Billboard revealed that the four-day event will only sell passes that cover every day of the festivals, which will take place for the fourth time at Dover International Speedway in Delaware.
"We've always believed that Firefly is more than just music; it's a weekend experience," festival director Greg Bostrom said. "From the moment you step on site at the Woodlands to the time you leave, it's all encompassing."
It's an idealistic viewpoint, and an especially bold one from an event that has never sold out. Still, numbers are on Firefly's side. The 2012 debut brought in 30,000 attendees a day, more than doubling in 2013 to 65,000, and then rising again to 80,000 during 2014. This year's attendance is projected to be 90,000 fans a day, which will constitute the event's first sellout.
There's no way to tell until tickets come out whether the new four-day-only policy will affect attendance. The availability of single tickets at other festivals appeals to fans who are only interested in one headliner at multi-day events. Those options also aid individuals who don't want to take time off from work. Firefly keeps its Thursday lineup smaller in case attendees can't afford a four-day weekend. This year will feature from performances from The Kooks and Charli XCX among a large group of rising artists.
The rest of the weekend's lineup certainly suggests that buying a multi-day pass will be worth the time and money. Kings of Leon and The Killers are popular festival acts, but Firefly nabbed a "white whale" act with Paul McCartney, who will headline on Friday, June 19.
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