Broadway is hoping to get a jolt of testosterone with its new musical Bronx Bombers, which chronicles New York Yankees greats like Yogi Berra, Babe Ruth and Reggie Jackson. In fact, the Yankees organization is even helping to promote this "Broadway for straight men" musical.
The Hollywood Reporter reports:
"The New York area is home to 10 professional sports teams, but attendance for Broadway shows last season topped all of them combined. According to the Broadway League, an association of producers and theater owners, women make up 67 percent of Broadway audiences. Producers Fran Kirmser and Tony Ponturo look at those stats and see an opportunity to lure to Broadway an elusive demo: the sports-loving male."
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