As the dance music calendar gets under way with Miami Music Week and Ultra Music Festival this weekend 7UP has unveiled its new commercial pitched towards generation x starring Martin Garrix and Tiësto. The duo uses the opportunity to premiere their new single "The Only Way It Up" (could the name be an ode to the brand). The commercial starts with Garrix and Tiësto sitting side-by-side in a trailer, talking about how each one of them has been an influence on the other and presumably listening to the track through Tiësto's headphones on a laptop. They are ejected out into a desert outside of Las Vegas with absolutely nothing around, but that is soon going to change.
7UP builds massive DJ booths where the pair are able to DJ from several stories up in the air with a couple hundred people on the crowd all with glow in the dark apparel and sticks that change as the music ebbs and flows. Garrix and Tiësto intermittently take joyful sips of 7UP to remind that in fact this is a commercial and not some strange desert rave. Watch the commercial below via Martin Garrix.
The pair will also have cans with their faces on them, which could be strange to see Tiësto starring in your soul as you guzzle down a 7UP.
Tiësto has been a strong partner with 7UP since they made the dive into EDM in 2014. Tiësto and 7UP filmed a commercial in Chile where they lit up a village in Chile. He also got to pick 6 other DJs to join him on the 7x7UP campaign last year -- Danny Avila, MOTI, The Disco Fries, Kaaze, Dzeko & Torres and Moska.
7UP sponsored a whole host of events in 2014, including various festivals like Electric Daisy Carnival Las Vegas and New York, and Tiësto's album launch party in New York.
It is also sponsoring Ultra Music Festival this year.
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