Keith Urban pulled inspiration from his two daughters with Nicole Kidman for his new single "Raise 'Em Up" with Eric Church, and now the American Idol season 14 judge is bringing that sentiment to the track's music video. Today (March 31), Conan O'Brien's Team Coco premiered the nostalgic new music video for the Fuse single, and there's plenty to be jumping for joy about.
The black and white music video for "Raise 'Em Up" keeps the concept simple and sweet. Urban and Church, set against a plain colored background, rock out on their guitars and perform the mid-tempo ode to children. Their friendship is clear in the chemistry, as the two bounce energy off each other, swaying in time to the music.
When Church and Urban aren't on screen playing to their own music, children and adults can be seen jumping and dancing, presumably acting out as parents and children do. It's a video filled with love and happiness. The joy of children is clear, and it's all incredibly sweet.
"We put "Raise 'Em Up" on and were watching this film of our girls and they just went together beautifully," Urban said in a statement to Taste of Country. "It was so simple, and emotional, and it captured some of the spirit of what I feel is at the heart of this song."
Watch the new music video for Keith Urban and Eric Church's "Raise 'Em Up" below, via Team Coco:
"Raise 'Em Up" is the latest single from Urban's 2013 album Fuse. The LP was previously led by the promotion of "Little Bit of Everything," "Shame," "We Were Us," "Cop Car" and "Somewhere in My Car."
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