NewMusicBox's Alex Temple on Staying Musically Relevant in 2014 (feat. Joanna Gruesome...and the Late Sonic Youth)

Remaining successful in the modern musical world, yes, is no easy feat. In order to be a successful artist today, one must stay relevant.

But what does that mean, you may wonder?

Well, relevance doesn't mean playing on terrestrial (or satellite, or pirate) radio, being on display, running in print, pixelated online and what not.

Instead, for one to remain truly relevant, it has to start, and end, with the kids--the younger crowd and what they perceive to be accessible and worthwhile.

In dealing with our ever-changing musical landscape, artists must find ways to adapt to the newly constructed façades of entertainment en masse.

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Tags
Sonic Youth, The Pixies, Bikini Kill, My Bloody Valentine
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