Wisconsin's own Jon Becker is like many of his baby boomer brethren, in that he wants to inspire a new age and generation of young people to fight global issues such as climate change and water shortage.
According to the Capital Times, Becker is launching a Kickstarter campaign to promote his business, Earth/Art Resources, Inc, that will focus on using classical music to spark millennials into taking more of an interest in environmental issues. Becker and London's EMI/Abbey Road Studios are working with two Wisconsin composers, John Harmon and Edward Joseph Collins. Each has written symphonies in response to Earth Day, founded in 1970 by the late, great Democratic senator, Gaylord Nelson.
According to Becker, "millennials are biking, using less energy and having fewer kids, but they don't show up at planning meetings or put their voices on the table." Perhaps even more baffling to boomers like Becker is that many younger Americans today are embracing mass transit and choosing to live in cities, but they don't necessarily see themselves as green. According to a poll conducted by the Pew Research Center, only 32 percent of millennials identify themselves as environmental, while almost half of the adults at ages considered "senior/dependents" or older consider themselves as environmentally conscious.
Classicalites, you would be remiss not to view Becker's endeavors with a certain amount of skepticism. "One problem I see is that we are not using CDs anymore, we use digital files," said Garrett Lee, a local community organizer and entrepreneur in Madison, Wisconsin. Not to mention the fact that Becker is using the proceeds from his crowdfunding campaign to cover the costs of his album and other costs incurred.
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