Southern California is adding another festival to already crowded schedule. SFX promoter ID&T, who puts on events like Tomorrowland, TomorrowWorld, Sensation and Mysteryland is gearing up for its first ever west coast festival after just arriving in the United States in 2013. It was announced earlier in the year that they would be bringing a brand new festival concept, One Tribe Festival, to the west coast and now the full lineup has been revealed. The festival caters to a more underground-leaning crowd with names like Carl Craig, Jamie Jones, Guy Gerber, Damian Lazarus and Guti (live) all performing, while popular crossover acts in Kygo, Tycho and Gramatik will also share their talents.
ID&T is proud to launch a new, progressive crossover music festival on the West Coast," said ID&T creative director Jeroen Jansen in a statement. "One Tribe is the first home-grown U.S. festival and will be our first event ever to premiere on American soil."
The festival will have five different stage curators: SFX-owned Beatport, Paradise, Awakenings, B3 and Crosstown Rebels & Get Lost collaborating.
The event will take place on Sept. 25-26 in the picturesque Lake Perris State Recreational Area. Tickets go on sale May 18 at 10 a.m. via One Tribe's website here.
Southern California has a wide variety of different festivals that have already established themselves with loyal fanbases. B3 co-founder, Brian Alper, doesn't believe this is a problem for One Tribe as they have a different concept from others like HARD. He claims with their bookings that they made an "effort to depart from EDM and go more after the core side of the scene."
"Kids get into dance music for whatever reason, and eventually they want sounds they can listen to all day long. If you're at EDC you feel like you're always running between stages," said B3's Brett Ballou. "2008 was the boom, but kids are searching for something today, and they want other things."
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