Katy Perry's "Dark Horse" is already the No. 1 song in the country, and that happened organically, without massive amounts of promotion from the pop star. Now, however, Perry and her camp are kicking it into high gear. Today (Feb. 3), the official lyric video for the trap-infused, Juicy J featuring track debuted, and it's all the spectacle one would expect from this "dark horse of a song."
Unlike many lyric videos, the promotional clip for "Dark Horse" keeps it simple: laser-inspired, kaleidoscope twinged background visuals swirl in the background as neon light influenced lyrics flash across the scream. The bright colors and prism shapes may be a lot for some more sensitive viewers, but it fits for both the song and Perry's Prism era.
Check out the "Dark Horse" lyric video below:
After a relatively floppy single "Unconditionally," "Dark Horse" shot straight to the top of the charts last week, finally getting Perry her ninth No. 1 hit on the Billboard Hot 100.
An official music video is in the works for "Dark Horse," but no release date has been given. But, it's likely that Perry's label Capitol is particularly worried: regardless, this track is a bona fide hit.
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