A$AP Rocky is not one to conform to norms, and his progressive approach to the arts led to a loss of more than 100,000 Instagram followers from his account last week. The Harlem rapper posted a long series of images that, when looked at together, formed a rather inviting collage, but as individual pieces tested the patience of followers.
"Digital installation," the official title of the collage, was assembled with Robert Gallardo, a crew member with Rocky's creative team AWGE. Many of the images, by themselves, were merely grey blocks. Occasional photographs or bits of texture showed up here and there, but eventually followers had looked at exactly 100 posts by the end of the project, most of which amounted to nothing by themselves. The problem is that few people got the gist, realizing that when viewed as a whole, by scrolling down A$AP's page, it created a mural of sorts.
Anyway, if it was meant to be a promotional tool for the rapper or his album At.Long.Last.A$AP, one would have to consider it a failure...on account of all the followers lost. We have to admit, we're intrigued by the project however. Although we planned on checking out the new album anyway, perhaps other readers/listeners will be pushed to check it out because of interest in "digital installation."
Of course, maybe the emcee was looking to cull followers he didn't feel were up to snuff.
Buzzfeed reports that the 100,000 followers were lost over a period of less than ten hours. His current number of followers is 1.5 million, so that means the number who left represents a 6.25 percent drop in followers.
Here's a Vine of the whole shebang, to get an idea what A$AP was working on.
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