Bruno Mars may have not gotten paid for his Super Bowl XLVIII halftime performance, but the big gig was definitely worth his time. Over a year after its release, Mars' latest album Unorthodox Jukebox is aiming for the top three on the US album charts next week.
According to Billboard, Unorthodox Jukebox should see a huge sales increase thanks to the Super Bowl, and the album is set to sell roughly 70,000 copies before the end of the tracking week on Sunday (Feb. 9).
He's expected to fall just behind the soundtrack to Disney's Frozen and Now 49, both of which are vying for the top sales spot.
This will build on Mars' sales from last week, wherein Unorthodox Jukebox landed at No. 7 on the Billboard 200 thanks to his Grammy win for Best Pop Vocal Album and pre-Super Bowl hype. He sold 42,000 records last week.
The post-Super Bowl sales bump should come as no surprise to those who follow album sales and numbers. Mars' Super Bowl halftime show, along with the Red Hot Chili Peppers, was the most-watched Super Bowl show of all time, with over 115 million viewers.
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