One of the world's biggest sports stars and soccer's best players, Cristiano Ronaldo is launching a new line of headphones with Monster. As a global icon and brand, the Real Madrid forward has announced he is the cofounder of a new consumer electronics company ROC Live Life Loud, which will use his name to market the new Monster created products. To launch the campaign, the Portuguese National filmed a stunt where he sported a heavy disguise in Madrid and performed ball tricks with random strangers.
Passersby barely noticed the bearded man with a little white dog as he tried to engage them. One woman even turned down a request for to give him her number, something she probably regrets now. They only started to notice him after the forward began to do some fancy footwork and began to take on some individuals with finesse.
After about two hours of play on the street, Ronaldo spotted a kid and engaged him for a short while before signing the ball and removing the disguise, stripping off the facial hair and flashing a smile for the cameras and onlookers who mobbed him immediately.
There will be several tiers of the headphones and speakers, starting at $199.95 for speakers and in ear headphones. Consumers will pay 249.95 for Bluetooth on-ear headphones and $300 for over ear headphones.
"Everything in my life is about performance and quality," said Ronaldo in a statement. "We launched ROC Live Life Loud to give my fans around the world direct access to high design and the best sound quality on the market."
"Ronaldo is the best in the world, and we feel that Monster makes some of the best consumer electronics in the world," said Head Monster Noel Lee. "So we believe that Ronaldo will open up our award winning products to a whole new global audience."
The new products will be sold with eBay for worldwide distribution.
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