Roc Nation recently announced a new partnership with Kanye West's DONDA. Under this partnership, Roc Nation will manage all DONDA Music with a focus on Kanye's international recording brand, and worldwide touring ventures.
DONDA has been the driving force behind Yeezy's latest business ventures. This includes: the new Air Yeezys, the stage concept of the Yeezus tour, visuals behind G.O.O.D Music's Cruel Summer album, and the outdoor projections of West's "New Slaves" video- which took place in 66 different locations around the world last May.
The collective has also been responsible for album packaging, staging, and music videos for artists such as 2 Chainz, Lil' Wayne, Big Sean and Pusha T.
DONDA saw its beginning back in 2009, with a footwear collaboration with fashion house Louis Vuitton.
Roc Nation is a music powerhouse offering services in artist, songwriter, producer and engineer management, music publishing, touring & merchandising, film & television, new business ventures, and a music label.
Roc Nation was founded in 2008.
Jay Z's Roc Nation roster includes a diverse group of recording artists, writers, and producers. It includes artists such as Rihanna, Shakira, Rita Ora, J. Cole, Timbaland, and DJ Mustard.
Hova recently launched Roc Nation. In its first year, Roc Nation built a roster of all-star talent including Robinson Cano, Kevin Durant, Victor Cruz and more.
Roc Nation also has a partnership with global management company Three Six Zero.
Kudos to Kanye West and Jay Z for making such a boss move. Watch The Throne is now in full effect.
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