Brothers Peyton Manning and Eli Manning know a little something about working up a sweat. Whether it's during a strenuous practice or during an official football game, these athletes know exactly how to build endurance while getting in shape. For these reasons and more, Gatorade has asked the Mannings to be a part of their new hilarious prank based "Sweat It to Get It" campaign video series.
The series targets college campuses and uses hidden cameras to capture unsuspecting students looking to quench their thirst with a bottle of Gatorade. Anyone who attempts to buy a Gatorade, which also happens to be the official drink of the NFL, won't get very far. The vending machine doesn't accept money, only sweat, thus bringing meaning to the slogan "sweat it to get it."
So how does Peyton Manning, quarterback for the Denver Broncos, and Eli Manning, quarterback for the New York Giants, fit into these series of pranks? The two act as motivational coaches to push the unsuspecting students to sweat for their drink in any way possible. Who better to encourage you to break a sweat than two professional NFL players, right? The students under surveillance were excited to see the celebrities in their presence, but once they were asked to work for their drink, the thrill began to fade.
The students were asked to execute proper exercise techniques, like the invisible chair sit or running in place, but they weren't too strict about how you perspire. Two students even got away with doing the "running man" dance.
To put a little fear and intimidation into the eyes of the young students, Gatorade enlisted J.J. Watts, defensive end for the Houston Texans. Using his toned body and defined muscles, Watts would walk up to the vending machine and destroy it right in front of the students' faces. During different scenarios, Watts expresses how he feels about people trying to drink Gatorade without sweating.
He proceeds to knock the vending machine straight to the ground, pick the machine up and carry it away, and at one point he even jumps out of a machine. One lucky customer was able to get a drink using her money, but her gratification was short lived. The 26-year-old athlete walked up to the woman and took her drink away.
The new Gatorade series launched today (August 18). Stay tuned to see who they'll get to carry out the pranks next.
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