SFX Entertainment buys Flavorus, major ticketing service of EDM industry

It seems we could write a story every other day regarding a purchase made by SFX Entertainment, but today's reports are particularly interesting: The company, the largest pure-EDM promoter in the world, has bought Flavorus, a ticketing service that's particularly popular in the electronic music world.

Numerous news reports we've read refer to Flavorus as "one of the most innovative ticketing companies." We admit that we don't entirely understand that business enough to tell you why, but we can confirm that the company definitely has relevance within EDM. They currently handle ticketing for the Electric Daisy Carnival, Hard Events, and big name nightclubs such as Pacha in New York City. SFX is apparently looking to incorporate a part of the promotion process into its fold.

"We are excited to have Flavorus join the SFX family," said Robert Sillerman, owner of SFX, in a cliched statement. "We are building a new, contemporary model for ticketing and their strength in complex technology, self-serve platforms and promotion will be very helpful as we introduce the next generation of ticketing experience to the music industry."

More interesting in the addition of Flavorus to the SFX lineup: Perhaps you noticed something about the events the ticketing company works? The Electric Daisy Carnival is one of the big names in the lineup of Insomniac, aka probably SFX's biggest competitor in EDM promotion. The two companies are sparring over control of the property on which Insomniac hosts Electric Forest, and SFX is staging its Mysteryland nearby during the same weekend. Now SFX is looking to take a cut from whatever Insomniac pays Flavorus for its services.

"Over the last 13 years, Flavorus has helped us grow EDC and our other festivals and plays an integral role in the success of our events," reads a sponsoring quote on Flavorus' website from Justin Spagg, the operations director for Insomniac. Sillerman has put Insomniac in the uncomfortable position of dropping its favorite ticketing service, or paying their competition to use it.