Justin Bieber's music videos for his new album Purpose, which was released this past Friday (November 13), are dropping one by one on YouTube. He first introduced his latest studio album with a massive "An Evening With Justin Bieber" event at the Los Angeles Staples Center and then decided to release every music video for his album one at a time in rapid succession on his VEVO page.
The videos began to surface this past Saturday (November 14) and the videos dropped one per hour. He's named the entire video by video project Purpose: The Movement and sees it as a "short film," as reported by MTV News. The outlet additionally reported that his choreographer Parris Goebel and his manager Scooter Braun showed it at the event held at the Staples Center the night before everything began to drop to the public.
Thus far, the videos released are "Mark My Words," "I'll Show You," a new version of "What Do You Mean," a new version of "Sorry," "Love Yourself," "Company," "No Pressure (feat. Big Sean)", "No Sense (feat. Travi$ Scott)," "The Feeling (feat. Halsey)", "Life Is Worth Living," "Where Are U Now (feat. Diplo and Skrillex)", "Children," and title track "Purpose."
While the videos are already doing extraordinarily well, Bieber's launch event for Purpose was of course overshadowed by the terrorist attacks in Paris. The initial event began at 2:30 PM PT just when news of the tragedy was beginning to trickle into the U.S. about the shootings at the Eagles of Death Metal concert at Le Bataclan in Paris.
Although Bieber didn't mention the grave occurrences during "An Evening With Justin Bieber," he did tweet about it after the fact. Reportedly, extra security is being hired for the rest of his promotional appearances following the release of Purpose.
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