WeTransfer Entering Streaming Market, Not Competing With SoundCloud, Spotify

WeTransfer made a splash last week when they announced that it would enter the already crowded streaming market. However it appears that the company believes that its mission is being taken a bit too far. In a new statement, the file-transferring service clarified what it intends to do saying it "Is not a direct competitor of SoundCloud, Spotify or other music-streaming platforms."

The player will not be available for content creators until the first quarter of 2016. Continuing in the statement, WeTransfer, which has been a downloading service up until now, looks to try and create something different.

"To be clear, WeTransfer's new music streaming-solution is not a direct competitor of SoundCloud, Spotify or other music-streaming platforms. Those are dedicated players. The streaming solution is very different and is primarily a marketing channel for the creator. With this player, artists get a focused campaign to deliver their content to our massive audience. It is more of a complement to their activities on Spotify or SoundCloud," said WeTransfer in a statement via Resident Advisor.

The news broke last week via Bloomberg when WeTransfer revealed its intent to create a streaming side of their business. They do not intent to make money from music. It is in the process of reaching out to major artists like Justin Bieber, Pharrell and Madonna about using the service to preview and promote projects. Big Grams premiered their "Fell In The Sun" music video on WeTransfer. Artists can also buy a background space on the site that rotates every 45 seconds.

With 2GB download limits, the service likely won't be the primary place for artists to promote or distribute music, but WeTransfer is hoping that many will use it as an alternative platform.