The lead-up to Easter weekend didn't bring much new music to the Digital Downloads charts, but it did greatly improve the sales of tracks by those who were already there. Nearly every performer in the Top 10 saw a boost in downloads.
That boost starts at the top with "Happy" by Pharrell Williams, of course, who makes his tenth straight week appearance at the top of the charts. More than 274,000 fans downloaded the hit single, marking a 7 percent uptick. The song has matched Robin Thicke's "Blurred Lines" in terms of consecutive weeks at no. 1, which more or less indicates Williams has got the touch (he appeared on Thicke's song as well).
Nos. 2, 3 and 4 also stayed in the same place as last week, although all of them also received a boost in sales. John Legend was the runner up with his long-running single "All Of Me," which sold 214,000 total downloads (breaking back into the 200,000 download range after dropping below last week). As we suggested last week, Jason Derulo and "Talk Dirty" got a boost from downloads that came with the release of his new album: The track rose 22 percent-among the highest on this week's Top 10-and sold 198,000 copies. Idina Menzel and "Let It Go" may have received a slight boost from Frozen's huge sales week, and her single "Let It Go" rose to 158,000 downloads.
The biggest mover of the week was Lil Jon and DJ Snake, who saw their "Turn Down For What" rise 28 percent in sales and take the no. 5 spot. The track sold 120,000 downloads while moving up three spots from last week. Lana Del Rey was the week's only Top 10 debut, and her track "West Coast" also represents her highest downloads debut ever. The track came in at no. 6 with 118,000 copies sold.
Katy Perry saw a slight boost for "Dark Horse," which moved 113,000 downloads and took no. 7. Ed Sheeran was one of two acts who saw a decrease in sales. The 14 percent drop is especially sudden for "Sing," which has only been on the charts for two weeks. The song sold 106,000 downloads, which would sustain it next week if it can stop its drop-off. Luke Bryan was the other dropper in the Top 10 this week, as his track "Play It Again" fell two spots to no. 9 (a 3 percent fall). Rounding out the week was Aloe Blacc, who saw a slight increase for "The Man," up to 91,000 units sold.
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