Jeb Bush was once considered the Republican front-runner. Upon his announcement, publications and pundits began to predict the inevitability of a dynastic general election, with the Clintons pitted against the Bushes. However, soon after the crown prince of the Republican Party began his frequent trips to Iowa, New Hampshire, etc. real estate mogul and braggadocios bully Donald Trump entered the race and labeled his most formidable competitor "low energy." According to The Donald, and by many measures, public opinion, this label has stuck. Trump is a ratings magnet and a provocateur whose incendiary comments have lifted him to great heights in the polls and media coverage of the election. Thus, it was imperative for the Bush campaign to get back in the game. Although Jeb tried to stay positive and policy-based in his rhetoric, it seems he's now decided the best route to the White House is attacking his chief rival. Jeb's main criticism of Trump is that he is unfit for the White House and has ridiculous policy proposals.
According to The New York Times, some analysts believe that Bush would be better suited in attacking Marco Rubio or Ted Cruz, whose ascendance in the polls has further decreased the likelihood of a Bush nomination. However, as was seen in the GOP debate in Las Vegas, Bush has increased his energy tenfold, and has pitted himself directly against Trump. As the Times reports, however, some feel that this is a sound strategy.
However, as Ana Navarro, a Republican strategist and CNN commentator who supports Mr. Bush, claims, "Going after Trump is tactically brilliant for Jeb. There are others on that stage who don't agree with what Trump says or how he says it, but don't have the guts to lay a glove on the guy for fear of antagonizing his supporters and incurring his wrath. Jeb has the lane all to himself."
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