What would Taylor Swift wear? That's the question that rings through Swifties across the world. During the country turned pop star's 1989 World Tour, the "Wildest Dreams" singer perfected her signature glam look with endless crop tops, sequins, skater skirts and high waisted shorts. Now, Chinese fans can get her look with her new Heritage66 clothing line.
The latest China-based line comes in partnership with Heritage66, chock-full of Swift-inspired staples. Though Swift herself was not present at the fashion show, every article of clothing figuratively and literally, has Taylor Swift written all over it. There were crop tops, striped T-shirts and dresses with the "Out of the Woods" singer's face on them and sweaters with her name and song lyrics adorned on them, Elle reports.
The line's objective was to stray from the fake Swift merchandise that was overflowing in the Chinese market due to her overwhelming popularity.
The show, featuring both spring and autumn looks, brought models working the runway to Swift's biggest hits like "Bad Blood," "Blank Space" and "Shake it Off" while wearing high waisted shorts and varsity jacekts, red lipstick and sneakers.
Chief operating officer of Heritage66, Kate Liegey, couldn't reveal sales figures but did offer sentiments that the line was seeing "phenomenal" responses during its debut weeks on JD.com and Tmall. "We realized that the demand was just incredible for the store business and we decided to do this show," said Liegey, who explained that a plethora of retailers from Uruguay, Dubai and Mexico have shown interest in the Taylor Swift clothing line, according to WWD. "Everybody wants the product line."
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