Kendrick Lamar 'Alright' Used For Grammys 'Witness Greatness' Compton Campaign

The video hones in on the city of Compton and its people. It flips back and forth to individuals walking around the streets, sitting on stoops, by the highway or playing basketball rapping the lyrics to "Alright."

It focuses on various people of Compton -- young, old, boy and girl. Eventually Kendrick Lamar joins the crowd in a parking lot, rolling up in a nice car and a mic to lead the track with a large group of adoring fans surrounding him and turning up.

Kendrick Lamar has been putting out a lot of inspirational videos recently tied to his work in the community. He has been a big advocate of change, not just from what he says in his lyrics, but also working in and around the city. He will receive a key to the city next month on Feb. 13 right before the Grammys on Feb. 15.

Kendrick Lamar is up for 11 Grammys. He got four for "Alright" in Best Music Video, Best Rap Performance, Song Of The Year and Best Rap Song, two for To Pimp A Butterfly in Album Of The Year and Best Rap Album, two for his role on Taylor Swift's "Bad Blood" and another one for his role on Kanye West's "All Day."

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