Pharrell Williams Expands Fashion Empire as Co-Owner of Denim Company G-Star Raw

Pharrell Williams is getting in to the denim business. Known nearly as much for his fresh style as his sweet R&B tunes and the irresistable hit "Happy," on Tuesday (Feb. 9), Pharrell announced that he is joining forces with massive demin company G-Star Raw as a new co-owner of the fashion house.

G-Star Raw was launched in 1989 as a denim company, and since, has grown to be one of the biggest companies in the industry.

Pharrell, looking to expand his horizons outside of his musical successess and boost his entrepreneurial endeavors, first partnered with G-Star Raw back in 2014 to introduce his demin line, Raw for the Oceans, which used recycled-plastic to create eco-friendly fabrics.

This wasn't Williams' first entreprenenurial project, as back in 2005, he joined fashion icon Nigo (the now Creative Director at Uniqlo) to create the incredibly popular Billionaire Boys Club and Ice Cream clothing and footwear lines, which both still exist and thrive today.

With a solid fashion foundation under his belt, the 10-time Grammy winner, knows a little something about fashion, making him an appealing candidate to become a co-owner of G-Star Raw.

Thecla Schaeffer, the CMO of the company reflected this. "In working with Pharrell Williams we wish to continue to innovate by allowing Pharrell to push the boundaries even further across all aspects of our business from creating new product ideas and new visions on sustainability to creating new brand experiences. We're genuinely excited to welcome Pharrell into the G-Star mission in order to reimagine the future of denim together," she said in a statement.

While joining G-Star, Williams noted, "G-Star is an independently minded and forward thinking company. I believe they will be the definitive jeans brand of the 21st century. I am looking forward to be part of that mission and to co-create G-Star's future."

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