It's may be June, but it sure feels like Valentine's Day is in the air. As if Justin Timberlake's voice itself isn't enough to melt even the coldest hearts, yesterday (June 2), he dropped a delightfully , sickeningly sweet music video for his new The 20/20 Experience single "Not A Bad Thing."
Timberlake enlisted the help of his fans via Instagram, Vine, Twitter and other social media outlets to share their #NotABadLoveStory, and then compiled the images, videos and messages into a montage clip alongside some live footage from his most recent concert tour.
Though live videos/fan compilation music videos are oftentimes lazy efforts on the part of both the musician and his or her team, it's clear that a lot of love and affection went into "Not A Bad Thing." From the very first few moments of an ultrasound being performed to the final seconds showing a lifetime soulmate relationship between a fan's parents, it's clear that love is everywhere in this world.
Though about romantic love itself, the music video for "Not A Bad Thing" focuses on all types of heartfelt feelings between two beings, be it between a parent and a child, two lovers, family, friends, places or even a man and his doggy buddy.
Call it sappy, but this video tugs at those heartstrings quite effectively.
Watch the music video for Timberlake's new single "Not A Bad Thing" below:
"Not A Bad Thing" is the third single from Timberlake's Sept. 2013 album The 20/20 Experience: 2 of 2, following "Take Back The Night" and "TKO."
Last week, the track helped Timberlake break a record on the Billboard charts by becoming his seventh No. 1 song on the Pop Songs chart, making him the male solo with the most chart toppers, pulling ahead of Bruno Mars' six.
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