Justin Bieber may be comfortable near the top of the charts with his latest Purpose cut "Love Yourself," but he's already looking forward to his new single. On Thursday (Feb. 25), it was announced that Bieber's team will soon be pushing "Company" as the next album track.
Bieber will officially begin pushing "Company" on March 7, Billboard reports, with a radio push for pop and rhythmic formats.
"Company" is a bit of a curious choice for a single. Though it blends together Bieber's Believe and Journals world of smooth R&B with his modern preference for EDM, it's far from a fan favorite. Out of the 10 non-singles on Bieber's YouTube for his PURPOSE: The Movement series, the clip for "Company" is only the seventh-most watched with 17.2 million total streams. Cuts like the Halsey-featuring "The Feeling," the album's title track and "Life Is Worth Living" all surpass it in views.
With "Company," Bieber surely hopes to continue the successes of Purpose, which has been his biggest album to date. He's thus far had three No. 1 singles from the new record, "What Do You Mean?" "Sorry" and "Love Yourself."
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