Kid Rock, Bastille & The Roots Headline SweetWater 420 Fest; Tickets on Sale Now

There's a music festival for everybody these days, and SweetWater 420 Fest in Atlanta is making a name for itself as one of the best destinations for those who love not just a wide variety of music, but a wide variety of beer. The festival, which is held annually at Centennial Olympic Park in Atlanta, will launch this year on April 22-24 and will feature an array of music artists across four stages. Top acts include Ben Harper & the Innocent Criminals, Ludacris, The Disco Biscuits, Kid Rock, Bastille, The Roots, AWOLNATION, Cypress Hill, Atmosphere, Manchester Orchestra, Dawes, Michael Franti & Spearhead, Tokyo Police Club and more. Tickets for SweetWater 420 are currently on sale, and present much cheaper options than some of the larger music festivals scheduled for the summer.


(Photo: Rick Kern/Getty Images for Bud Light)

With just over a month before the festival launch, 3-day passes are currently priced at $123 and rising, as only a limited number of advance passes are available. A 3-day general admission pass grants festival goers access to the music and other activities including the SweetWater Experience, 420 Lyrics and Laughter Tent, 420 Disco, Artist Market, and more. Single-day passes are currently $42 for the Early Bird Pricing, with the regular pricing marked at $62. Fans looking to go above and beyond for the festival experience can purchase the Big Fish VIP 3-Day Pass, which is currently going for $338 with the advance pricing. VIP amenities include VIP viewing areas, shaded lounge areas, private restrooms, complimentary wine and SweetWater beer (up to 5 complimentary beverages per day), discounted drink specials, and more.

SweetWater 420 will feature 25 craft beers straight from the SweetWater Brewery. The festival will include tastings of SweetWater's year-round and select seasonal offerings, as well as samplings of special brews only available at 420 Fest. Beer lovers can attend panel presentations, food pairings and Q&A sessions from SweetWater's founder and brewers.

Additional musical acts include DJs in the 420 Disco, including Paper Diamond, Emancipator, Minnesota, Illenium, jackLNDN (live), Duelle, Ployd, Lucidea, Thrice Groove and Monday/Friday. Unsurprisingly, 420 Fest has grown exponentially year after year. Previous lineups have included artists like Snoop Dogg, 311, Primus, Sublime with Rome, and Cold War Kids.

Tags
Kid Rock, Bastille, The Roots, Ben Harper, AWOLNATION, Music Festivals, Tokyo Police Club
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