Beyoncé Launches New Heat Wild Orchid Fragrance Campaign

Today has been a Bey day indeed.

In addition to making a cameo appearance in Michelle William's new music video, Beyoncé released the first looks at her new fragrance, Heat Wild Orchid.

The "Partition" singer debuted her best-selling fragrance Heat back in 2010.

According to the press release, the new scent is "an enticing, mouth-watering fragrance that emits a fierce, feminine energy."

Sources, including Glamour, have described the fragrance as a mixture of pomegranate, coconut water and boysenberry with a sexy blend of fruits, florals and woods including blooming magnolia, honeysuckle, blonde woods, skin musk and amber.

The fragrance is said to possesses aphrodisiac powers on an accord of Butterfly Orchid.

Heat Wild Orchid is Beyoncé's sixth fragrance following Heat Ultimate Elixir, Heat Rush, Midnight Rush and the Beyoncé Heat Mrs. Carter Show World Tour limited edition.

To accompany the sensuality of the fragrance, Yonce is featured in the ad campaign wearing a revealing feathered black dress slashed at the leg and chest with beautiful wisps of purple and orchids.

According to MTV, Heat Wild Orchid will hit stores in August.

What do you think of Beyoncé releasing a new fragrance? Are you anxious smell the fragrance for yourself? Do you like the ad?

Let us know your thoughts on Beyoncé's Heat Wild Orchid in the comment section below.

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